To those who do not know of the product and to those who hear about the product, dukka without trying it; the product is one thing. Boring. It has no interesting values. To the younger generation. So, I decided to design this packaging for them (this being an open brief without a brand name or guide to follow). Playing on the feeling of nostalgia and appealing to their weird obsession with hot food, this would be the avenue I would follow. The design would reflect the cartoons they 'grew up' with, these cartoons being from the 1930s, although these are not from their time it is something this generation watched and viewed, me and my colleges being a self source of this. This brand based on heat, it had 3 variations based on famous chili's all with alternating to higher heats on the scoville scale.